By following these steps, you can successfully launch and grow your spray tanning business while providing valuable services to your clients.
1. Decide which business model is right for you:
- Take our quiz to discover which business model is right for you
- Consider your budget, preferred work environment, and long-term goals.
- Evaluate the pros and cons of each model in terms of flexibility, initial investment, and scalability.
2. Enroll in our internationally accredited online course The Art of Spray Tanning and get certified as a professional spray tan artist:
- Research reputable online courses that provide comprehensive training on spray tanning techniques, safety procedures, and business management.
- Choose a course that offers certification recognized in your area or industry.
- Complete the course to gain the necessary knowledge and skills to operate your spray tanning business confidently.
3. Research local regulations and obtain necessary permits/licenses:
- Contact your local government or health department to understand regulations regarding spray tanning businesses.
- Obtain any required permits or licenses to legally operate your business.
- Ensure compliance with health and safety standards, including proper ventilation and sanitation protocols.
4. Create a business plan outlining your goals, target market, and marketing strategies:
- Define your business objectives, such as revenue targets and growth projections.
- Identify your target market, including demographics and preferences.
- Develop marketing strategies to reach and attract your target audience, such as social media advertising, local networking, and promotional events.
5. Set up your business space or mobile setup, ensuring it's safe and comfortable for clients:
- If operating from a fixed location, create a welcoming and professional environment with proper ventilation and amenities.
- If offering mobile services, ensure your equipment is portable and easy to set up at clients' locations.
- Prioritize client comfort and safety by providing clean and sanitized equipment, towels, and disposable undergarments.
6. Develop branding materials and create an online presence through a website and social media:
- Design a logo and brand identity that reflects your business values and appeals to your target audience.
- Create a professional website showcasing your services, pricing, and contact information.(see our website templates, business cards, virtual pricelist, Before & After Spray Tan Care e-flyer, and Spray Tan Artist Merchandise all designed to help you with setting up your business)
- Establish a presence on social media platforms frequented by your target market and regularly share engaging content, testimonials, and promotions.
7. Market your services through targeted advertising, networking, and partnerships:
- Invest in targeted advertising campaigns to reach potential clients through online platforms, local publications, or community events.
- Network with other beauty professionals, event planners, and businesses to gain referrals and partnerships.
- Offer incentives for clients to refer friends and family or participate in loyalty programs to encourage repeat business.
8. Offer promotions or discounts to attract initial clients and generate buzz:
- Launch opening specials or package deals to incentivize new clients to try your services.
- Collaborate with local businesses or influencers to host events or giveaways to increase brand awareness.
- Collect feedback from early clients to refine your services and identify areas for improvement.
9. Provide excellent service, gather feedback, and continuously improve to grow your business:
- Prioritize customer satisfaction by delivering high-quality spray tans and exceptional customer service.
- Solicit feedback from clients to understand their preferences and address any concerns promptly.
- Stay informed about industry trends, new products, and techniques through ongoing education and training.
- Regularly assess your business performance and adapt your strategies to meet evolving market demands and opportunities.
10. Get Started!